Image 31527939047632

Our impact

We warm people, not the planet.

We minimize causing any unnecessary harm while we maximize warmth. To do so, we zero in on reducing emissions and water usage, while employing inclusive working conditions in our community. We aim to ultimately become carbon neutral in 2030.

Impact Report 2022

We are proud to present our first impact report, which brings together efforts from all over the company and beyond, and outlines how we turn our negative impact into a net positive effect. By reading this report you will learn more about our ambitions, challenges, progress, partnerships and more!

Image 44184942936404

Payback period

When you turn down your heating as you turn on your Stoov, you avoid emissions. Thereby you compensate for the emissions caused by the manufacturing, transport, and charging of your product during its lifespan, which is at least 5 years. On average, the avoided emissions outweigh the gross emissions after 1 year and 8 months.

Image 44454228328788

Our impact in 6 facts

We find it important that everyone can follow us on our jouney towards a better future. Therefore, we made this easy-to-comprehend overview of 6 importact facts about our impact:

Image 44541588930900

1. Materiality issues

For Stoov, there are 5 issues that have the highest potential for making an impact, these are: safe & fair working conditions, product quality & safety, recycled & certified materials, product design & development, and circularity. These factors are known as materiality issues. We are aware of the importance of these issues and integrate them into our strategy and goals.

Image 44541586178388

2. rPET

We switched to the recycled material rPET for both the inside of our products and the majority of our covers. As a result, per product we save:
* 34.2 litres of water
* 0.7 kWh of energy
* 2.6 KG of plastic

Image 43250889163092

3. Heathing lowered by 2 degrees

A survey we conducted among our customers showed that people turn down their thermostat by an average of 2 degrees when using their Stoov. The power of Stoov therefore lies in smart heating and thereby saving energy

Image 44541603217748

4. Eight SDG's

The United Nations' "sustainable development goals" are a well-known framework for a fairer future. Our impact strategy contributes directly and indirectly to 8 out of the 17 goals.

Image 44541588210004

5. Energy-efficient technology

Did you know that it takes 4 times more energy to boil water with a kettle than to charge our Homey electric hot water bottle? Our Homey is therefore 4x more efficient than a traditional hot water bottle. Besides, our products only warm you, and not the space around you.

Image 44541603512660

6. Clever transport & packaging

We try to organize our logistics in the smartest possible way. For example, we changed to coiled inner pillows and thereby reduced our average parcel size by 8.5%. Additionally, we use as little plastic as possible for the packaging of our products and ask our customers to make a well-considered choice when ordering to reduce emissions from shipments and returns.

We plant trees!

At Stoov, we are committed to offsetting our emissions, and we do this in collaboration with ForestNation. We plant various forest and fruit trees in Tanzania, thereby not only promoting a greener environment but also providing employment opportunities for the local community. They are responsible for nurturing the tree's growth and ultimately conserving biodiversity.

For every ton of CO2 emitted during our logistics process, we plant 10 trees. By exceeding the typical 1 tree per ton of CO2, which equals the amount of CO2 a tree absorbs during its lifespan, we take into account the growth cycle of the trees.

A word from our founder Teun

"When I started Stoov in 2014, the 2 founding principles were saving energy by warming people more efficiently and creating a product with the smallest possible footprint"

Today, I am still inspired by the saying which my mom repeatedly mentioned to me during my childhood: “deuren dicht: we stoken niet voor de vogeltjes”. This means that you should close the door behind you to keep the house warm, instead of warming the birds outside. This message has always been the essence of Stoov: we strive for more efficient heating. After all, we warm people, not the planet.

B Corp

As of January 2023 we are officially a B Corp, yay! This is an achievement that we celebrate on an ongoing basis. However, we also realize that achieving this status comes with new responsibilities to maintain and improve the way in which our business is making an impact.

Image 44541630120276


Do you have any questions? Or suggestions on how we can speed up our impact journey? Please reach out to our Impact team by sending an email to