We warm people not the planet.
Founded in 2014 by Teun van Leijsen, the first Stoov prototype was born while Teun’s wife Marly was pregnant. Marly loved to spend her evenings outside in the garden but she would get chilly, so Teun set about looking for a sustainable heating solution. Having always been entrepreneurial and inspired by new ideas and design that didn't cost the earth. He experimented with rewiring the heated seat element of his car so Marly could use it to stay warm while enjoying their garden, and so the first Stoov prototype was born.
A warmer way forward
Soon after he created the first Stoov prototype, Teun left behind his career in banking and began his multi-coloured heated cushion journey. Starting out selling business to business, he soon realised that there was a real consumer demand for cordless, sustainable heated products. He focused his energy into designing innovative infrared warming technology and a heated product that had a positive impact on the planet. Over the last 10 years, Stoov has seen immense growth and it's product range has grown from cushions, to blankets to wearable warmth. 1.6 million Stoover's have joined the warmth revolution. Will you join too?
March 2014
Stoov was born
Teun designed the first Stoov prototype for his wife Marly by rewiring the heated seat element of his car.
October 2015
Stoov selling b2b in Germany and the Netherlands
Stoov is focusing it's energy on selling to hospitality businesses in Germany and the Netherlands.
June 2019
Stoov's crowdfunding successes
Stoov runs a successful crowdfunding campaign in order to expand it's market into other countries such as the UK and Australia.
November 2022
Stoov launches in the UK
After going from strength to strength on mainland Europe, Stoov launches in the UK.
March 2023
Stoov is 44/100 Financial Times fastest growing companies in Europe
Stoov is recognised as number 44 fastest growing companies in Europe.
December 2023
Stoov warms 1 million people
A huge milestone! Stoov warms 1 million people.
January 2024
Stoov is proud to be a B-Corp
It isn’t just a label, it's a celebration of our commitment to warming people and not the planet!
April 2024
Stoov launches in Australia
Stoov has warmed 1.3 million European's. Now Stoov has landed down under.
October 2024
Stoov launches S2 generation
50% more battery time and 60% more warmth. The new Stoov series 2 launches!
July 2024
Huge Hug wins Red Dot award
The Huge Hug heated blanket wins the Red Dot design award 2024
January 2025
German Design award winner
Kokoon heated scarf won the German Design award 2025 for outstanding design quality.