For many companies, Black Friday is an important day, emphasising higher sales from significant discounts. It's a day on which people often consume excessively, which leads to a high number of vans distributing packages to every corner of the country. Therefore, it's not solely the initial consumption that impacts the environment but also the delivery process! That's why at Stoov, we've chosen not to participate in Black Friday.

In addition to customers and employees, we also care greatly about our partners. In our impact report, we emphasise the importance of a more positive culture among all employees and our partners. Since Black Friday would increase the workload for our teams in the office and in the warehouse, we decided to protect them from this high level of pressure. (It's busy and challenging enough for delivery personnel). Due to the significant increase in orders, delivery personnel often experience an unpleasantly high workload. We believe that participating in a tactic like Black Friday will lead to a negative experience for our employees and external partners, so we just decided not to take part.

...at Stoov, we not only aim to deliver a high-quality product but also to guarantee the warmest possible customer experience. We avoid discounts, prevent excessive consumption, and instead focus on sustainability and ethical business practices instead.