Our spokespeople

Teun van Leijsen - Founder & Chief Impact & Innovation

After some experimenting with the seat heating of his car, Teun founded Stoov in 2014. By doing so, Teun left the gray-colored banking environment in which he had spent the first years of his career behind and entered the brightly-coloured world of heated cushions. It has always been Teun’s dream to found his own company and use his entrepreneurial drive for the better. Nonetheless, founding and growing Stoov hasn’t been easy. Along the way, Teun had to change strategy several times, shifting his focus from the B2B hospitality market to the B2B consumer market. 

Teun is determined to flip the way we warm by warming people with infrared technology, rather than warming the space around them. He is passionate about product innovations and making an impact.

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Niek Veendrick - CEO

Niek became Stoov’s CEO in 2022. Considering Nieks’ former role as an investor in Stoov, his extensive experience in e-commerce and the strong bond he already had with Teun, he was the perfect candidate. Niek guides the company on its journey towards international growth and goal to warm 100 million people. One of the main challenges that Niek helps the company to deal with is the seasonality of our product, causing our sales to be heavily dependent on for example the weather and gas prices. Importantly, Niek ensures that our business model remains agile, so we can adapt to the ever-evolving world, as we spread the warmth of Stoov.

Lisa van Steenbergen - Product Development Manager

Lisa joined Stoov in November 2022 as Product Development Manager. With a background in Fashion and a particular love for textiles, Lisa has brought immense amounts of knowledge, expertise and creativity to the team.

She is responsible not only for product development but for the process in which our products are made. Her interest in craftsmanship and machinery ensures that every stage of our Stoov products are designed and made with as much positive impact as possible. She knows exactly where each element has been manufactured, who made it and the impact that has on the world around us.

She makes sure that Stoov’s fabrics are not only beautiful, colourful and high quality but that they are responsibly sourced and sustainably made. She oversees both the beauty and the brains of our Stoov products.

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Alwin Snippe - Commercial Director

Alwin, Stoov’s Commercial Director, is the driving force behind our sales, customer care, CRM, and performance marketing efforts. With a deep-seated passion for data-driven success, he finds motivation in watching our sales figures soar. Alwin brings a wealth of e-commerce experience to the table, which he gained at Wehkamp and Greetz, allowing him to increase Stoov’s scalability for both the B2B and B2C market. With his positive energy and entrepreneurial mindset, Alwin ensures that our customers receive the warmth and care they deserve, while driving Stoov's growth to new heights through strategic, data-backed decisions.

Anna-Lena Broschinski - Country Manager

Meet Anna, our country manager for Germany. Anna is a native German speaker and she manages and takes care of all our German speaking markets.

With a background in e-commerce and retail for companies such as Quicksilver, Zalando and Adidas, in 2018 she decided to use her experience and entrepreneurial energy to launch her own business, turning her passion for sailing into a career, creating products recycled from old sails. 

In 2023 Anna joined Stoov to bring her vast knowledge and experience to manage all things Stoov in Germany and we count ourselves very lucky to have her on board. She believes passionately in sustainability and strives to help Stoov meet its mission of warming people, not the planet.

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